Three Social Media Marketing Strategies That Pay Off Today When platforms like MySpace, LinkedIn, Facebook, and Twitter emerged in the early 2000s, they were only adopted by a handful of people, often those in-the-know in the tech world and college students....
Social Media
How to Market Yourself as a Health Coach
Health and fitness coaches provide significant assistance to clients wishing to get in shape and live a little better. If you offer health coaching services, you surely want to connect with new clients. Expanding your existing client list goes hand in hand with...
How to Invent an Engaging Social Media Personality for Your Business
To many professionals, social media platforms are just places where they can use not-so-creative ways to say, “Buy my stuff!” Social media profiles for your business are more than just advertising platforms. They are a way your company can build relationships....
How To Engage With Your Customers On Social Media
Like it or not, social media is here to stay, and for businesses that want to thrive in the 21st century it should remain to be a core component of your marketing strategy. But contrary to how some companies use social media, you should do more than simply post funny...
Five of the Most Unique Marketing Techniques Used Today
The industry of advertising and marketing is continuing to grow and evolve, providing professionals with new methods of reaching potential followers and customers each year. Putting some of the most unique marketing techniques to use with your next campaign strategy...
Do’s and Don’ts of Social Media Product Promotion
Social media channels like Facebook, Instagram, Twitter and Pinterest are amazing platforms for promoting your products. In addition, the process of setting up and launching a promotion is relatively simple. Whether you are a retailer, a wholesaler, or an independent...
5 Reasons Why Social Media Interaction Has a Positive Impact on Your Business
If anyone ever thought social media was a fad that would soon fade away, they were greatly mistaken. In the contemporary world of business and commerce, the use of various social platforms for promoting business interests and citations for local SEO is becoming...
What Human Element is Missing from Your Hiring Process?
Many employers rely heavily on application and resume scanning programs and other computer-based recruiting systems to help them find qualified candidates. Although these tools do help weed out unqualified applicants, they sometimes miss qualified ones because of...
Everything You Know About Social Media ROI is Wrong
Stop for a moment and think about any big-name brand you love. Got one in mind? Maybe it’s a food or beverage company, like Taco Bell or Red Bull. Perhaps you’re thinking of a beauty brand like Dove or a clothing line like Nike. As you begin your brand’s personal...
How to Leverage Social Media in the Buyer’s Journey
Marketing is in a constant state of evolution, and if you blinked, you may have missed the shift from using marketing funnels to focusing on the buyer’s journey. Now more than ever, we’re focusing on the consumer; not on what we can sell them, but rather how we can...