Websites have the potential to be an amazing asset to a business. The thing is, they’re only actually helpful if consumers trust the site enough to make use of it. That requires your site to have a certain degree of credibility. The good news is that there are things you can do to lend credibility to your website.

Improve UX

Whether it’s a conscious realization or not, the experiences visitors have with your website will either help or hurt its credibility. Your website should be visually appealing, intuitive to navigate, and generally easy to use. Failing to do this could suggest to consumers that you don’t care about the website or don’t take your own business seriously. If that’s the case, why should they? See how you’re doing in the user experience department by asking site visitors for their feedback. Pay attention to any trends that come up and make changes as appropriate.

Use Statistics

Regardless of what your personal feelings towards math might be, it’s clear that data and numbers can have a strong impact on credibility. Specifically, statistics can be a valuable asset in terms of lending your site credibility. Statistics can enhance your case studies and increase trust. They give consumers a more concrete idea of what they can expect from your business. Of course, if you’re going to use statistics, they need to be relevant. Make sure your numbers are accurate and up to date. Current numbers are more likely to be considered relevant and accurate than old data.

Prove Your Expertise

Your website has the potential to set your business apart as an expert in your field. If you are viewed as the expert, your chances of being seen as credible skyrocket. There are a few ways you can go about proving your expertise on your website. First, create accurate, relevant, and reliable content. You can have it on a blog or relevant pages throughout your site. Second, use a backlink strategy to direct traffic to your site. These links are effectively citations that use a specific page on your site as a source. Third, take the time to guest post on other related sites. This will direct more traffic to your site, is an easy way to build backlinks, and gets you in front of more consumers who will see you and, by extension, your site, as a reliable source of information.

Credibility is a must when it comes to business websites. At least, it’s a must if they are to be effective. Improving the user experience, using reliable, current statistics, and proving your business’s expertise on your site can all help lend greater credibility to your website. Make sure your website is one your customers can feel comfortable trusting.

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