Pay Per Click (PPC) Advertising
Strategic Advertising on Social and Search
The real power and purpose in marketing your business online is to leverage the size and reach of platforms like Facebook, Google, and others to grow your business and expand your reach. But it’s impossible to harness that power without an effective pay-per-click (PPC) strategy.
We’ll help you design a PPC strategy that removes the mystery, gets direct results, and allows you to measure the ROI.
Connect Your Online Marketing To Your ROI
In the marketing world, we call it ROAS (or, return on ad-spend) but it essentially means the same thing as the ROI term you’re more familiar with.
Don’t let someone convince you it’s impossible or expensive to build an online marketing strategy that holds your ROI at the center of your strategy. You wouldn’t make other investments in your business without directly tying them to a monetary metric. We don’t believe your online marketing needs to be any different.
Once we help you remove the mystery from your online marketing, you’ll understand how it works, what options your business should consider, and why partnering with us to handle your online marketing is a solid strategic decision.
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What is PPC?
Pay-per-click advertising (often referred to as PPC) is an integral part of your online marketing strategy. Using Facebook, Google, and other large platforms, PPC ads allow you to target ads specifically to your audience based on location, interests, gender, age, and keywords.
PPC advertising also lets you “re-target” people who have already been to your website, read an email blast, or many other factors.
More Than Vanity Metrics
Unfortunately, most online marketing focuses on vanity metrics – data such as likes and views that might make you feel good, but doesn’t put money in the bank or food on the plates of your employees.
With PPC advertising, you can track actual metrics and ROI. We monitor how your ads are performing and can make real-time adjustments to targeting and budget when needed. It’s a cost-effective and cost-controlled modern method of advertising that can make a big difference for your business.
By using PPC, you can focus on...
Display Network Ads
Pay-per-click advertising is effective but complex. If you want to avoid wasting your advertising budget, schedule a call with us today.
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