For businesses, reputation is everything. A negative perception of a brand can lead to a significant decline in sales and a loss of customers. Therefore, protecting your brand from reputational harm should be a top priority. We’ll discuss some proactive approaches...
As a business owner, it is crucial to have an effective client acquisition strategy in place. However, with so many different strategies, it can take time to determine the most effective for your business. This article will explore the pros and cons of seven different...
No matter the industry, if you utilize email marketing and want to build better consumer relationships, a welcome email sequence is a must! Think of it as a virtual guide for new subscribers—a way to learn about your business and what you have to offer them. Welcome...
One of the best ways to build trust with your audience is through customer reviews and testimonials. Now add in the video aspect, and you create authentic experiences for consumers who have already engaged with your business. Video adds value to a review that the...
Copywriting is a staple of any online business. Just take a look at a website, and what do you see? Copy. However, there is a difference (and benefits) between what makes your copy good vs. great! While good copy offers quality content, excellent copy goes that extra...
Website forms can be used for various purposes. They provide a way to collect a consumer's personal information, keep track of the number of visitors to your site and allow consumers a way to contact you. Each website will vary in the number and type of forms they...
With the influx of email marketing nowadays, you want to find a way to stand out from your competition. Engagement with your audience through conversational emails is a highly effective way to create a solid connection versus trying to impress them through a mass...
As the old saying goes, "There's always one in the crowd." And no matter your business, at some point and time, that "one" is going to find you. That being the customer who is heavily sighing, shouting, angry, upset, or just plain difficult to handle. Though it may be...
When creating a website, the contact page is often found at the bottom of the totem pole regarding importance. Though it may not look like much or have the pizazz of a homepage, it should be given as much attention. Why? A contact page is a vital source of information...
Unfortunately, one of these is bound to happen at some time or another: Your website crashes for no apparent reason A power outage An application failure occurs A natural disaster A cyber breach or attack You then walk through the list of checks and balances, yet...
