It’s been a debate for years over which is more effective: longer or shorter emails? One perspective is that longer emails have more thought and time put into them; therefore, shorter emails may be considered inconsiderate or even rude. However, you need to...
Regardless of the niche they operate in, what they use their website for, and the kind of market they cater to, all website owners have one thing in common – they want their website visitors to stay on their site for as much time as possible. But is this...
The success of B2B businesses online is hidden from none. While social media was initially considered to be as the pathway to success for B2C businesses, B2B businesses have jumped on the bandwagon just as successfully and have benefitted from some amazing results....
Bloggers, startups and even established small businesses enter the digital world of websites and content creation with the lucrative aim of earning from it. Almost everyone with a website or digital presence of their own begs the question – can you earn a sizable...
A business’s marketing is crucial to its success and profitability. The communication you have with your customers will show them how you feel about their business. A bad marketing choice can have dire consequences for your business—wasting your time and money. It is...