June 2017 - JJ Social Light

Everything You Know About Social Media ROI is Wrong

by Jessica Light | Jun 27, 2017 | Social Media | 0 comments

Stop for a moment and think about any big-name brand you love. Got one in mind? Maybe it’s a food or beverage company, like Taco Bell or Red Bull. Perhaps you’re thinking of a beauty brand like Dove or a clothing line like Nike. As you begin your brand’s personal...

How to Leverage Social Media in the Buyer’s Journey

by Jessica Light | Jun 21, 2017 | Social Media | 0 comments

Marketing is in a constant state of evolution, and if you blinked, you may have missed the shift from using marketing funnels to focusing on the buyer’s journey. Now more than ever, we’re focusing on the consumer; not on what we can sell them, but rather how we can...

The Business Listing Mountain

by Jessica Light | Jun 5, 2017 | SEO | 0 comments

The Business Listings Mountain – A visual mountain ranking of the top business listing sites. More like a skier than a climber, start at the top of the mountain and work your way down to get the best ranking results from your business listings. So how do you...