As a business owner, one of your main goals should be to find and keep customers. The best way to do this is through creating a marketing strategy focused on content. If you are not sure where to start, there are a couple helpful strategies you should use. Blogging...
There’s a lot to measure when you have a marketing campaign in the works. Numbers will come in at you with little context, requiring a lot of know-how on your part to decipher what works and what doesn’t. If you’re still looking into what kind of marketing strategy...
As social trends and expectations change, so should your marketing strategies. Doing so requires a reevaluation and total reconstruction of your resources, content, and the mediums through which you deliver it. Here are a few things you need to focus on in order to...
A business that can’t close sales isn’t likely to stay operational for very long. While there are plenty of factors that could be contributing to this issue, one of the reasons may very well be the quality of the leads you’re collecting. There are a lot of lead...
The last year was definitely one for the books. 2020 brought the world to a literal standstill as businesses, consumers and all other entities related to the business world reeled from the gigantic monkey wrench thrown by COVID-19 in our professional and personal...
When you have a marketing budget, it is important that you figure out the best way to spend it. No matter what kind of business you are in, there are a few marketing essentials that will put your business on the map and ensure that you have what you need to make your...
Your marketing strategy might have been working in the past, but it needs to be updated. This can be done through smarter decisions. If you identify the right marketing channels, determine your budget, and narrow your target audience you can create a better marketing...
Building a business can be difficult, and it can be even more difficult to figure out how to drive more foot traffic to your business. There are a few things that you can do to work on getting more traffic. Mastering digital channels, understanding local business...
