With the influx of email marketing nowadays, you want to find a way to stand out from your competition. Engagement with your audience through conversational emails is a highly effective way to create a solid connection versus trying to impress them through a mass...
Search Engine Optimization (SEO) is the process of making changes to increase your website visibility. Most never look past the first page of search results, so if you want to be seen and/or discovered, that's the place to be! However, a poorly constructed SEO...
When creating a website, the contact page is often found at the bottom of the totem pole regarding importance. Though it may not look like much or have the pizazz of a homepage, it should be given as much attention. Why? A contact page is a vital source of information...
In digital marketing, a landing page (also known as a "lead capture," "static," or "destination" page) is a single web page created specifically for a marketing or advertising campaign. After clicking on an outside link from an email, social media post, Google, etc.,...
Content creation can be quite time consuming in brainstorming topics and the actual writing and graphic design. When you struggle to develop a new idea or find yourself in a continuous time crunch, repurposing content can be an incredible timesaver (and lifesaver)! It...
It's been a debate for years over which is more effective: longer or shorter emails? One perspective is that longer emails have more thought and time put into them; therefore, shorter emails may be considered inconsiderate or even rude. However, you need to consider...
When you are first starting in business you have to get the hang of marketing to future customers, but once you start establishing a base, you can move on to marketing to the customers you already have. Making the effort to bring your existing customers closer will...
There are a lot of factors contributing to any business’s success. One of the main things is the degree of efficiency that a business is able to achieve. Greater efficiency translates to a more effective use of resources, including company finances and invaluable...
In case a ton of brick and mortar locations being forced to either close or significantly alter the way they’ve done business last year wasn’t enough of a heads up, business is moving online. Sure, there’s still plenty of business that is done in person. That will...
As a business owner, one of your main goals should be to find and keep customers. The best way to do this is through creating a marketing strategy focused on content. If you are not sure where to start, there are a couple helpful strategies you should use. Blogging...
