No matter the industry, if you utilize email marketing and want to build better consumer relationships, a welcome email sequence is a must! Think of it as a virtual guide for new subscribers—a way to learn about your business and what you have to offer them. Welcome...
One of the best ways to build trust with your audience is through customer reviews and testimonials. Now add in the video aspect, and you create authentic experiences for consumers who have already engaged with your business. Video adds value to a review that the...
Copywriting is a staple of any online business. Just take a look at a website, and what do you see? Copy. However, there is a difference (and benefits) between what makes your copy good vs. great! While good copy offers quality content, excellent copy goes that extra...
Website forms can be used for various purposes. They provide a way to collect a consumer's personal information, keep track of the number of visitors to your site and allow consumers a way to contact you. Each website will vary in the number and type of forms they...
With the influx of email marketing nowadays, you want to find a way to stand out from your competition. Engagement with your audience through conversational emails is a highly effective way to create a solid connection versus trying to impress them through a mass...
Search Engine Optimization (SEO) is the process of making changes to increase your website visibility. Most never look past the first page of search results, so if you want to be seen and/or discovered, that's the place to be! However, a poorly constructed SEO...
When creating a website, the contact page is often found at the bottom of the totem pole regarding importance. Though it may not look like much or have the pizazz of a homepage, it should be given as much attention. Why? A contact page is a vital source of information...
In digital marketing, a landing page (also known as a "lead capture," "static," or "destination" page) is a single web page created specifically for a marketing or advertising campaign. After clicking on an outside link from an email, social media post, Google, etc.,...
Content creation can be quite time consuming in brainstorming topics and the actual writing and graphic design. When you struggle to develop a new idea or find yourself in a continuous time crunch, repurposing content can be an incredible timesaver (and lifesaver)! It...
It's been a debate for years over which is more effective: longer or shorter emails? One perspective is that longer emails have more thought and time put into them; therefore, shorter emails may be considered inconsiderate or even rude. However, you need to consider...
