The last year was definitely one for the books. 2020 brought the world to a literal standstill as businesses, consumers and all other entities related to the business world reeled from the gigantic monkey wrench thrown by COVID-19 in our professional and personal...
Influencer marketing is becoming incredibly popular. Because it is so popular, many businesses are relying on influencers to market their products to potential customers and help build their business following. There are many benefits of using influencer marketing,...
Sometimes as an entrepreneur, you have to take steps that you may not have predicted. It is ironic how we make hundreds of predictions, budgets and assumptions, without a concrete idea of how the global business environment in the future would support these...
If you primarily utilize online channels to communicate with your customers, it can be easy to forget there's an actual person on the other side. After all, all you see is words on a screen. You don't hear their voice, and you don't see their face. Failing to treat...
Millennials. Often a word said with a bit of a grumble, and often a person met with an eye roll from an older generation. The smart business owner knows better than to snub them though. Millennials and Gen Z are quickly becoming a growing force worth a business's time...
The facts are clear, small businesses can only survive when they successfully provide customer service. However, in the business of day to day operations, it can be far too easy to lose the thread on just how important it is to make sure that you are properly serving...
Entrepreneurship is the territory of hard workers and those who are committed to getting ahead. While many of them have found victory along their journey, the truth is, two legs can only take you so far, and there are only twenty-four hours in a day. With this in...
What do your customers think when they saw your brand the first time? Developing a cohesive brand voice is one of the creative challenges of running a successful business. And your brand, when done right, can help you attract customers from all walks of life. Of...
The health of your business depends on your employees. When they’re productive, you make money. When they’re not, you lose money. Fortunately, employee productivity is largely determined by factors that are within your control. If you've found yourself wishing that...
Do you want to grow your brand? Are you up-to-date on the best channels to market your business? If you really want to reach the modern consumer, then you need to be reaching out through modern marketing methods. Here are just four of the most important web-based...
