In a few words, tell us what you do.
Who are your brand’s main competitors?
Who is the target audience? Are they consumers or businesses? What is their job title, if relevant?
What are your goals for social media? (Brand awareness, industry credibility, education/inform?)
Does the brand have any hashtags that we should use regularly?
What types of content do you want to see on social media? (Promotional content, value add/educational content, third-party content, industry-related content, etc).
Do you have any other brands/companies they you are inspired by on social media?
Any types of content you do NOT want to see?
What is your tone of voice/personality on social media?