Article Library
The Fundamentals of On-Page SEO
On-page SEO (also known as on-site SEO) is the practice of optimizing elements on your web pages to rank higher in search engines and increase relevant traffic. The main goal of on-page SEO is to create web pages that are easy for both users and search engines to:...
How and Why to Properly Redirect Website Users
Websites always need to be updated. I'm sure at some point you've found one of your pages is no longer valid, or you have rid yourself of a product or service. If that happens, you need to delete the page, and you're good to go, right? WRONG! It would be nice if it...
The Positive Impact More Video Reviews Can Make
One of the best ways to build trust with your audience is through customer reviews and testimonials. Now add in the video aspect, and you create authentic experiences for consumers who have already engaged with your business. Video adds value to a review that the...
The Benefits of Great Copywriting
Copywriting is a staple of any online business. Just take a look at a website, and what do you see? Copy. However, there is a difference (and benefits) between what makes your copy good vs. great! While good copy offers quality content, excellent copy goes that extra...
Website Forms: Which to Choose and How to Use
Website forms can be used for various purposes. They provide a way to collect a consumer's personal information, keep track of the number of visitors to your site and allow consumers a way to contact you. Each website will vary in the number and type of forms they...
The Advantages of Conversational Emails
With the influx of email marketing nowadays, you want to find a way to stand out from your competition. Engagement with your audience through conversational emails is a highly effective way to create a solid connection versus trying to impress them through a mass...
Difficult Customers: How To Turn Their Frown Upside Down
As the old saying goes, "There's always one in the crowd." And no matter your business, at some point and time, that "one" is going to find you. That being the customer who is heavily sighing, shouting, angry, upset, or just plain difficult to handle. Though it may be...
Is SEO the Right Choice For Your Business?
Search Engine Optimization (SEO) is the process of making changes to increase your website visibility. Most never look past the first page of search results, so if you want to be seen and/or discovered, that's the place to be! However, a poorly constructed SEO...
The Benefits of a Fully Accessible Website
When was the last time you checked the accessibility of your website? Or have you ever? Website accessibility is crucial in this day and age to enable everyone, including those with difficulties or disabilities, to interact with your site. Yet website accessibility...
Why a Website Contact Page is More Important Than You Think
When creating a website, the contact page is often found at the bottom of the totem pole regarding importance. Though it may not look like much or have the pizazz of a homepage, it should be given as much attention. Why? A contact page is a vital source of information...
