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The Fundamentals of On-Page SEO

The Fundamentals of On-Page SEO

On-page SEO (also known as on-site SEO) is the practice of optimizing elements on your web pages to rank higher in search engines and increase relevant traffic. The main goal of on-page SEO is to create web pages that are easy for both users and search engines to:...

How and Why to Properly Redirect Website Users

How and Why to Properly Redirect Website Users

Websites always need to be updated. I'm sure at some point you've found one of your pages is no longer valid, or you have rid yourself of a product or service. If that happens, you need to delete the page, and you're good to go, right? WRONG! It would be nice if it...

The Advantages of Conversational Emails

The Advantages of Conversational Emails

With the influx of email marketing nowadays, you want to find a way to stand out from your competition. Engagement with your audience through conversational emails is a highly effective way to create a solid connection versus trying to impress them through a mass...

Difficult Customers: How To Turn Their Frown Upside Down

Difficult Customers: How To Turn Their Frown Upside Down

As the old saying goes, "There's always one in the crowd." And no matter your business, at some point and time, that "one" is going to find you. That being the customer who is heavily sighing, shouting, angry, upset, or just plain difficult to handle. Though it may be...

Is SEO the Right Choice For Your Business?

Is SEO the Right Choice For Your Business?

Search Engine Optimization (SEO) is the process of making changes to increase your website visibility. Most never look past the first page of search results, so if you want to be seen and/or discovered, that's the place to be! However, a poorly constructed SEO...

The Benefits of a Fully Accessible Website

The Benefits of a Fully Accessible Website

When was the last time you checked the accessibility of your website? Or have you ever? Website accessibility is crucial in this day and age to enable everyone, including those with difficulties or disabilities, to interact with your site. Yet website accessibility...

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