Competition for your customers' attention is fierce in the digital landscape. With numerous businesses vying for the spotlight, it's easy to get lost in the crowd and need help to make your website stand out. However, the good news is that abundant strategies are...
Why Backing Up Your WordPress Website Matters A WordPress website is more than just a digital presence; it's an invaluable asset. Imagine losing all your hard work due to a server crash, hacking attempt, or a simple error. That's why it's crucial to have a backup...
On-page SEO (also known as on-site SEO) is the practice of optimizing elements on your web pages to rank higher in search engines and increase relevant traffic. The main goal of on-page SEO is to create web pages that are easy for both users and search engines to:...
Websites always need to be updated. I'm sure at some point you've found one of your pages is no longer valid, or you have rid yourself of a product or service. If that happens, you need to delete the page, and you're good to go, right? WRONG! It would be nice if it...
Copywriting is a staple of any online business. Just take a look at a website, and what do you see? Copy. However, there is a difference (and benefits) between what makes your copy good vs. great! While good copy offers quality content, excellent copy goes that extra...
Website forms can be used for various purposes. They provide a way to collect a consumer's personal information, keep track of the number of visitors to your site and allow consumers a way to contact you. Each website will vary in the number and type of forms they...
When was the last time you checked the accessibility of your website? Or have you ever? Website accessibility is crucial in this day and age to enable everyone, including those with difficulties or disabilities, to interact with your site. Yet website accessibility...
When creating a website, the contact page is often found at the bottom of the totem pole regarding importance. Though it may not look like much or have the pizazz of a homepage, it should be given as much attention. Why? A contact page is a vital source of information...
In digital marketing, a landing page (also known as a "lead capture," "static," or "destination" page) is a single web page created specifically for a marketing or advertising campaign. After clicking on an outside link from an email, social media post, Google, etc.,...
Unfortunately, one of these is bound to happen at some time or another: Your website crashes for no apparent reason A power outage An application failure occurs A natural disaster A cyber breach or attack You then walk through the list of checks and balances, yet...
