Millennials. Often a word said with a bit of a grumble, and often a person met with an eye roll from an older generation. The smart business owner knows better than to snub them though. Millennials and Gen Z are quickly becoming a growing force worth a business’s time and effort to attract. So what should a business do to better attract millennial consumers?
Use Social Media
Don’t underestimate the ability of a business to connect with people on social media, especially millennials. 90.4% of millennials use social media. With the number of millennials in the US alone estimated to be 83.1 million strong, that’s a whopping 75.12 million people your business has the potential to reach. Social media offers businesses an easy way to interact with millennials. Messenger services and apps let businesses and consumers converse with one another. Video and blog posts invite consumers to explore the business’s brand and what it has to offer. It’s a great opportunity to market your business at a relatively low cost.
Upgrade Your Payment Methods
Millennials appreciate it when businesses keep their technology up to date. It gives the impression of being cutting edge and technologically savvy. An easy way to do this is to make sure your billing methods are up to date. Checks might be good for older clientele, but 58 percent of Millennials don’t use them. Chip readers for credit cards are good, but even better options are becoming more available. Business apps provide the option of paying via smartphone. For example, Samsung Pay lets you use your phone in place of your card. Venmo, on the other hand, lets you transfer money automatically to another person or business. There are lots of new options for accepting payment for your business’s goods and services. Millennial customers will thank you for making it easy for them.
Support a Good Cause
Supporting a good cause through your business is a wise move, especially if you want to appeal to millennials. A vast majority want businesses and CEOs to speak out on social issues and to work to make a real difference in the world. Many of them will choose to support a business or leave it solely on whether or not that business agrees with them on various platforms. They want to feel good about where their money is going. Choose a cause or platform that aligns with your company’s brand and don’t be afraid to let the world know your business stands for doing something good.
Businesses need millennial consumers if they’re going to survive. Fortunately, there are things they can do to attract them as customers. Using social media makes it easier to reach them. Upgrading your payment methods makes it easier for them to purchase your goods or services. And supporting a good cause as a business can help them feel good about supporting you. These are good ways to start attracting more millennial consumers to your business.
If you need help attracting Millennials, we can work with you to make a plan! Contact us today to book a call.