Article Library
5 Ways Digital Marketing Impacts Online Universities
Digital marketing is surging with popularity in 2017. Businesses, nonprofits, and entrepreneurs are reeling at the chance to promote themselves electronically on an enormous variety of platforms, including but not limited to Facebook, Instagram, Twitter, company...
5 Reasons Why Social Media Interaction Has a Positive Impact on Your Business
If anyone ever thought social media was a fad that would soon fade away, they were greatly mistaken. In the contemporary world of business and commerce, the use of various social platforms for promoting business interests and citations for local SEO is becoming...
What Human Element is Missing from Your Hiring Process?
Many employers rely heavily on application and resume scanning programs and other computer-based recruiting systems to help them find qualified candidates. Although these tools do help weed out unqualified applicants, they sometimes miss qualified ones because of...
Everything You Know About Social Media ROI is Wrong
Stop for a moment and think about any big-name brand you love. Got one in mind? Maybe it’s a food or beverage company, like Taco Bell or Red Bull. Perhaps you’re thinking of a beauty brand like Dove or a clothing line like Nike. As you begin your brand’s personal...
How to Leverage Social Media in the Buyer’s Journey
Marketing is in a constant state of evolution, and if you blinked, you may have missed the shift from using marketing funnels to focusing on the buyer’s journey. Now more than ever, we’re focusing on the consumer; not on what we can sell them, but rather how we can...
The Business Listing Mountain
The Business Listings Mountain - A visual mountain ranking of the top business listing sites. More like a skier than a climber, start at the top of the mountain and work your way down to get the best ranking results from your business listings. Still wondering why...
Social Media: David’s Most Powerful Slingshot Against Goliath
Social media is one of the most exciting marketing inventions to come out of this century (so far). Imagine, if you will, marketing where the customers essentially do the work for you and you’ll see why social media is so powerful. Businesses, both small and large,...
Beginners Guide to Monitoring Your Online Business Reputation
Your online reputation can make or break your business, depending on which way it sways. As part of a series on online reputations, our previous blog discussed the real psychological reasons people respond to them and why it’s so important to be aware of what people...
Your Business Listing Could Be Hurting You + How to Fix it Fast
If you’ve been trying to do your own search engine optimization (SEO), you know it’s important to have your business listed in directories. Even if you aren’t actively trying to optimize, you’ve (hopefully) scoured the net looking for mentions of you, and if you’re in...
When Good Reviews Go Bad: How to Save Your Reputation
No matter how wonderful your product or service is, you’re bound to have an off day, make an error, or just wind up serving someone else who is having a bad day. Inevitably, this will be one of the people who reviews your business online, and yes, it’s going to sting…...
