Situated at the heart of cheerleading and tumbling instruction, ATA Cheer, under the skillful guidance of Matt Hodges and Reed Jackson, has deeply rooted itself within Cumming, GA. They passionately advocate for competitive cheerleading, recognizing the positive difference it makes in the lives of their athletes. At ATA Cheer, athletes learn discipline and responsibility in a positive environment that fosters teamwork and leadership. With a track record of countless smiling athletes and a tradition of nurturing cheer talent, they’ve become a respected authority in cheerleading and tumbling education. Yet, they faced a significant challenge: extending their superior coaching to a wider audience and streamlining the delivery of their resources. That’s when JJ Social Light, a top-rated digital marketing and website development agency from the Atlanta, GA, area, came on board.
As experts in personalized website design, search engine optimization (SEO), pay-per-click (PPC) advertising, copywriting, content marketing, and social media marketing, JJ Social Light comprehended the digital strategies required to boost the influence of ATA Cheer. Joining forces, we collaborated on developing a custom-built website. This digital platform was designed to reflect the vibrant and energetic brand of ATA Cheer but also to serve as an engaging tool for their cheerleading and tumbling community.
The website serves a tripartite purpose: informing, empowering, and facilitating. It’s meticulously designed to guide visitors in enhancing their cheer and tumbling skills more efficiently and effectively. Moreover, it strives to boost confidence and cultivate success for those aspiring to excel in the competitive cheer environment or those seeking to become sought-after athletes in the cheerleading field. Additionally, it provides easy access to class schedules and facilitates the booking of private lessons, making it a comprehensive tool for all cheer and tumbling needs.
The site showcases a plethora of unique features, each one designed to meet the specific needs of ATA Cheer. A notable highlight is its smooth integration with Amelia, a booking platform allowing athletes to schedule private lessons with coaches conveniently. Synchronizing perfectly with their service offerings, the website also allows for easy viewing of class schedules and downloading of athlete packets, ensuring essential resources are always at the users’ fingertips. Furthermore, a custom-built employee portal enhances the user experience for staff by streamlining onboarding processes, scheduling tutorials, and much more. This integration ensures that updates automatically reflect on the website, establishing an efficient process that optimizes athlete and employee experiences.
JJ Social Light has done more than create a website for ATA Cheer. We’ve designed a comprehensive, user-friendly, and efficient digital hub that captures the essence of the brand’s philosophy and propels its mission forward. From budding cheer enthusiasts to professional athletes, we’ve ensured everyone visiting the website feels supported, informed, and empowered. The future of ATA Cheer is digital, and we’re thrilled to have set the stage for this exciting transition.