When it comes to navigating the world of grants and fundraising, Amanda and Kimberly, the dynamic duo behind HayDay Services, have certainly carved out a niche for themselves. With over 50 years of experience, countless dollars raised, and more than 20,000 trained grant seekers under their belt, they’re the go-to experts in the field of grant writing. Yet, there was a challenge they needed to overcome: how to reach more people with their invaluable expertise, and how to provide resources efficiently and effectively. That’s where JJ Social Light, a digital marketing and website development agency based in the Atlanta, GA area, stepped in.
As experts in custom web design, search engine optimization (SEO), pay-per-click (PPC) advertising, copywriting, content marketing, and social media marketing, JJ Social Light understood the digital solutions needed to amplify HayDay’s impact. Together, we collaborated on a custom-built website designed not only to reflect HayDay’s vibrant and fun brand but to serve as a robust tool for their fundraising and grant-seeking community.
The website has a two-fold mission: educating and empowering. It’s designed to teach visitors how to win more grants and raise more money, faster and more effectively. More than that, it aims to reduce stress and cultivate success for those in the nonprofit sector or those seeking to become in-demand consultants.
The site boasts unique features, each one tailored to HayDay’s specific needs. One of the main highlights is an archive dedicated to their popular podcast, Fundraising HayDay. With tight integration with their podcasting services, episodes can be streamed directly from the new site as well. In addition, a custom-built area makes it easy for Amanda and Kimberly to add new podcasts independently. Whenever a new episode drops, it automatically becomes the featured episode on their site – a seamless process that requires no extra effort from the HayDay team.
The website is also tightly integrated with HayDay’s various social media channels, ensuring a unified online presence and facilitating community engagement. A simple and straightforward method for visitors to subscribe to their newsletter enhances communication, and strategically placed calls to action with downloadable giveaways offer extra value to potential clients.
JJ Social Light has not just developed a website for HayDay Services. We’ve crafted a comprehensive, user-friendly, and efficient digital hub that encapsulates the brand’s ethos and facilitates its mission. From podcast listeners to grant-seeking professionals, we have ensured that everyone who visits the HayDay website feels supported, educated, and empowered. The future of HayDay Services is digital, and we’re thrilled to have lit the way.