Article Library
How to Create a Successful Website Landing Page
In digital marketing, a landing page (also known as a "lead capture," "static," or "destination" page) is a single web page created specifically for a marketing or advertising campaign. After clicking on an outside link from an email, social media post, Google, etc.,...
TimeSaver Tips: How to Repurpose Social Media Content
Content creation can be quite time consuming in brainstorming topics and the actual writing and graphic design. When you struggle to develop a new idea or find yourself in a continuous time crunch, repurposing content can be an incredible timesaver (and lifesaver)! It...
Why You Need a Website Disaster Recovery Plan in Place
Unfortunately, one of these is bound to happen at some time or another: Your website crashes for no apparent reason A power outage An application failure occurs A natural disaster A cyber breach or attack You then walk through the list of checks and balances, yet...
What Are the Advantages of an FAQ Page?
How much time does your business spend answering customer questions? Do you find many of those inquiries are often repetitive? If so, it might be time to look at supplementing your website with a Frequently Asked Questions (FAQ) page. Not only will this page free up...
Increasing Sales Through Digital Downloads
Isn't one goal of every business to increase sales? I would sure hope so! Though it can often become difficult when you are not sure which avenue to choose best suits your needs. If this is the case, you might want to look into digital products' benefits. Not only is...
Lost and Found: The Value Behind a Custom 404 Error Page
I'm sure you've run into an error message when attempting to look up information on the web at some point. Not only does this lead to a frustrating experience, but it can also be a detriment if you are the website owner - especially when it comes to receiving a 404...
Is Longer or Shorter the Email “Sweet Spot”?
It's been a debate for years over which is more effective: longer or shorter emails? One perspective is that longer emails have more thought and time put into them; therefore, shorter emails may be considered inconsiderate or even rude. However, you need to consider...
Tools You Can Use to Connect Better With Your Customers
The most successful businesses have strong connections with their customer bases that help them to continually grow while maintaining the same standard of products and services. If you can learn how to connect with your customers effectively, you can join the ranks of...
Strategies That Can Save Your Business Money
If you’re like most business owners, you are probably always looking for effective ways to save money and keep your business booming. But this can be a huge challenge because there are so many factors that can impact your ability to keep costs down. Having a few great...
How to Get More Traffic on Your Website
Welcome to the digital era! Whether or not you consider yourself a savvy, modernized individual, the fact of the matter is that you must become familiar with technology if you want your business to survive. The present and future of marketing already lies on the web –...
