Just started your own blog? Well, we understand just how excited you might be right now. The initial excitement you get from starting your blog can eventually die down if you don’t get the results you want for your efforts.
After pouring an immense amount of effort into the idea creation process, narrowing down your niche and finding the right target market for your blog posts, you are now at the most important part of the process – when your efforts actually begin to pay off.
However, for you to see some actual results, it is necessary that you follow all the tried and tested blog promotion tricks in the book. If you don’t have an idea for actually promoting your content and attracting the people it is written for to your website, then the entire idea is going to majestically fail.
We don’t doubt your content. Please don’t confuse our skepticism with that. A high majority of all people that own a blog know what they’re doing. They can weave magic through their words, keep the reader hooked and throw in a sneaky promotion here and there. The reader is entrapped by the magic of words and automatically lodges that promotion in their self-conscious mind. And, the blog is able to hit home without even sounding salesy.
However, we seriously doubt your blog promotion skills. Unless you have a stellar organic SEO-game going on from the word go, which is very rare, you won’t be able to attract the readers your blog is meant for. Quality content needs quality viewership and in this article we help you reach that ultimate goal with our list of the top 10 fundamental strategies for promoting your blog.
‘Just 10? I have a page bookmarked online that has 100+ tricks and tactics I can follow for blog promotion,’ you might wonder. Well, yeah, we can’t stop you from going ahead and reading those 100, but these are the 10 that matter. The colossal list of solutions to your blog promotion headaches! You either find the strategy you’re missing here, or you die wandering.
1. Repurpose Your Content
You’d be shocked to know just how many bloggers don’t know what repurposing is. In this age of social media, user attention is divided between a number of social media and internet platforms. Do you really expect to reach your target market on all these platforms through that one piece of content you’ve written on your website?
Your blog post can be repurposed as an infographic for social media, as a video on YouTube, as an answer on Quora and even as a presentation on Slideshare. The repurposed content should lead back to your original post.
Think of the repurposed content as an appetizer and your blog post as the full course. Give your viewers a scrumptious appetizer to build their appetite. Once you do that, you can eventually lure them into the real deal with a link to your blog post. Repurposing content can triple the incoming traffic to your blog and can also help you reuse blogs from the past.
2. Build Links to Your Site
Link building scares most beginner-level bloggers. We’re surprised it does, because there’s more to gain and less to lose for them. You must have probably heard this before and we sincerely apologize for the caps, but if you want to rank on Google, you should INVEST IN LINK-BUILDING.
Building links to your website is one of the best ways to cultivate a long-term SEO strategy that gets you the results you need. There are easy ways for you to do so. We will discuss them as we move on with this article.
3. Track Promotion Campaigns Using UTM Link
Tracking and checking up on your blog’s performance is an easy way to record whatever progress you’re making. UTM links make the entire tracking process easier for you and offer better content management.
For those who haven’t heard of them before, UTM links add a basic code to the end of your blog post URL and make it easy for you to monitor and track whatever promotional campaigns you run through Google Analytics.
You can use Google Analytics without the UTM link as well, but that kills the purpose of the entire tracking process. Google Analytics on its own won’t provide you the necessary details you require.
Simple Google Analytics will deliver you simple metrics, such as where your traffic is coming from etc. But when you add a UTM link, you can jump even farther into the tracking process and find out the exact factors that are driving your content forward.
You also have the luxury to use a simple URL shortener or a custom link management tool to track your links. You can assign the priority tag to UTM links that have higher priority than some other links.
4. Share on Social Media
Ah, the social media sharing strategy! Heard of by many bloggers, but still not being implemented in a manner that we would like. This is probably not the first time you’re hearing of social media promotion as a good strategy to give your blog the viewership and popularity it needs.
In fact, sharing your blog posts on social media is one of the most effective ways to promote whatever content you post. Of course, you need to first start by cultivating and garnering a sizable social media presence.
Most bloggers get their social media strategy wrong by limiting themselves to swipe-up posts leading to their content on a daily basis. Well, you might even add a catchy caption or two to these posts, but sooner or later your audience will find the posts one dimensional and will stop interacting with them at all.
Instead of limiting yourself to just sharing links to your new blog posts, you should try to incorporate a lot more onto your social media. Engage your audience, run some contests and make sure that you’re doing enough to keep them hooked.
Once you have their attention, you can start by posting half-a-dozen blogs per month, leading traffic to your website. Even if most of your social media posts do not really work to attract people to your blogs, you can still interact with your followers and gain more in the process. Once you have a decent following, we’re sure people will be naturally curious to check your blog out and read one of these posts every once in a while.
A social media automation tool can come in handy here as it allows you to manage and share all social media accounts from a single dashboard.
5. Answer Questions on Quora
You should know about Quora if you’re a blogger. In fact, with the wealth of information and answers present on the website, all internet users should know about the potential of Quora and what it means to you.
Start by creating a Quora account, and then make it an obligation to scroll across Quora and answer questions on a daily basis. Pick questions that are related to your niche and post answers directing people to a blog post you’ve written that elaborates on the issue. Don’t just post a dry link, as you want your answer to get up-votes as well and rank higher up on the URL.
To do that, you should post informational tidbits from the blog you’re referencing. Once you know you’ve generated interest in the curious person asking the question, and also among the readers that will be viewing those answers, you can post the link to your blog post and direct people there to find more details in an elaborated manner.
Copy and pasting the same blog URL on every answer can come across as spammy and is not allowed by the platform. You might even get blocked by the authorities at Quora if you keep spamming the platform with the same link to answer every question.
6. Don’t Keep Promoting to Your Existing Audience
You get the initial results you wanted and your blog is doing relatively well now. You are excited for the potential to unleash and have garnered a small but loyal audience of viewers.
Most bloggers consider this the end game and keep promoting their content to the same users without trying to rope in new viewers. What’s the harm in it? Why fix something that’s not broken?
Ambition is your ladder to success as a blogger. You cannot keep sharing your blog posts with existing email subscribers or people who follow you on different social media platforms like LinkedIn, Facebook and Twitter. Sooner or later, you will have to look for promotional techniques that help you reach out to more customers.
Many bloggers are also in the delusion that their existing customers will share their blogs forward. Unless you’re continuously churning out life changing content, it is very rare to find readers that share everything you post. Don’t wait for your readers to do what is expected of you. Never lose hope in SEO, PPC, Facebook Ads or other organic and paid promotional techniques.
7. Create Content Worthy of Being Shared
We really wanted to start our list with this strategy, but the obvious thought of you rolling your eyes and closing the tab immediately held us back. But now that you’ve read some of our technical and expert strategies, you’re ready for the harsh truth:
Creating share-worthy content is essential for successfully promoting your blog.
Share-worthy content should:
- Impress readers in your niche
- Spark an emotion within them
- Overwhelm them with the value you’ve provided
Unless your blog posts are ticking all three boxes above, you’re beating on the wrong drum. The key takeaway is to publish unique stuff that actually offers value to your audience.
8. Reach Out to Influencers
Influencers are present across all industries today, and it is fairly easy to reach out to one within your industry. However, for your relationship to work, you need to offer them something in return for the collaboration. Give them a mention in your blogs and articles, and link to their social media sites. Form a relationship that benefits both of you.
9. Guest Post on Popular Websites
Guest posting is perhaps one of the oldest strategies in the book and is still just as effective. Guest posting requires you to get in touch with popular blogs in your niche and pitch ideas to get a blog post by you published.
This is a win-win situation for both parties involved – the host gets a unique idea to post on their website, while you get back links from a popular reliable source to your website.
However, guest posting isn’t easy since you not only need to take your content game up, but you also have to witness rejection from certain websites before finally finding someone taking you up on your offer.
10. Be Active in Relevant Communities
Find for communities related to the niche you’ve picked and stay active in them. Start by looking at Facebook groups, as there are bound to be communities strictly limited to the niche you’ve picked. Online communities help people with having meaningful conversations about a particular topic. You can jump in here and promote your blog posts in a tactful manner, while establishing yourself as an authority in the niche.
The promotion techniques above can get your blog up and running, but the best way to keep users hooked is through consistency and more work. Once you publish a stupendous article, you should back it up with an even higher quality article without a significant break. Keep doing this day in and out and follow the strategies we’ve mentioned to start a blog for the ages.