Nov 10, 2020

How to Drive More Foot Traffic to Your Brick-and-Mortar Business

Business, Digital Marketing, SEO | 0 comments

Building a business can be difficult, and it can be even more difficult to figure out how to drive more foot traffic to your business. There are a few things that you can do to work on getting more traffic. Mastering digital channels, understanding local business listings, and offering rewards are some great ways to start.

Master Digital Channels

Mastering digital marketing channels is key to driving traffic to your business. One of the most popular channels is through social media. Facebook, Twitter, Instagram, and many others are valuable tools that can definitely help your business to gain more foot traffic. People are looking at businesses online now and will visit you after they’ve seen the amazing products and services that you provide on social media. Mastering these channels will take work but the payoff will help your business to reach more customers.

Local Business Listings

Customers often consult Google My Business for information about local businesses, so it’s important for you to claim your google business listing. You can do this by creating a Google my Business account. This will ensure that you can keep your information up to date and your customers will be able to google your business and find accurate information. Things like your business name, email, website, address, and phone number are all things that need to be kept up to date. Once you have an account, your customers can start leaving reviews too.

Offer Rewards

People are more likely to come to your store and keep coming if there are rewards and incentives involved. You can encourage this through things like discounts, coupons, and punch cards. You can share your promotions through email or social media and your customers can redeem it in person. Even offering gift cards will help with more foot traffic. Your customers will buy the gift cards for their friends and family and help you to grow your business. People love rewards and free stuff, so use that to your advantage.

Every business owner wants their business to succeed. This won’t happen unless your business is popular both online and in person. Online is the easy part but getting people to come to your business in person is difficult. The best ways to drive more foot traffic are to master digital channels, know your local business listing, and offer rewards to loyal and new customers.

To help your business grow even more, we can help you to develop a good marketing plan. Schedule a call with us to get started!

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