When you are first starting in business you have to get the hang of marketing to future customers, but once you start establishing a base, you can move on to marketing to the customers you already have. Making the effort to bring your existing customers closer will help you to improve your business. Marketing to current customers is a different beast altogether, but if you can make it happen it will keep bringing positive things to your business for years to come.
Send Regular Communications
One of the biggest mistakes that businesses make is to stop paying attention to their customers once the first purchase takes place. Instead of simply moving on, it is important to stay in contact with your customer so you can continue building a positive relationship. You can choose to communicate with your customers in a variety of ways, but you want to make sure that you collect their contact information so you can actually make it happen. This is easiest with online purchases, but you can also collect information through a rewards program.
Email marketing has issues such as spam filters that can make it difficult to use effectively. Sending push notifications to your customers can be an easy way to get important information directly to them. Since these notifications go directly to your customers phones, they can be very effective tools for improving communications and getting your customers back into your store in person or online. You can even tailor your push notifications to the needs and preferences of specific customers.
Once you have a customer, the goal becomes keeping them around so you can help them even more. A rewards program can be a great way to improve the relationship and encourage return trips to your store. You can offer a variety of rewards that will inspire your customers and help them to figure out new things you can do for them. You can also encourage referrals with your program and reward current customers for bringing in new business.
Marketing tools aren’t just for bringing in customers the first time. In fact, they can also be used to help your current customers stay in touch and continue making purchases. It is always important to keep your customers in mind so they remember all your business can do for them and continue interacting with you.
Building relationships over social media is a proven method for retaining customers! Visit our social media marketing page for more information.