Tuscany Fine Furnishings, a family-owned business in Roswell, Georgia, opened its doors in 2004. The internet was in its infancy during the company’s early days, so the owner leveraged traditional marketing vehicles such as TV, radio, and print ads. Their marketing worked at first, but effectiveness waned as people began spending more time online. A few years ago, the McConnell family decided to try their hand at social media marketing, invested in training, and brought in a professional photographer and videographer to capture images of their latest additions for posting across various networks.
The company developed quite a following this way, but they knew they were only scratching the surface of digital marketing. They wanted to scrap their old ineffective marketing techniques and go all-in with a new custom website design that complimented their social media strategy and allowed them to manage as much as possible on their own.
JJ Social Light created an SEO powerhouse for the company, ensuring their new fully custom website would be found by shoppers by catapulting it straight to the top of Google. In return, the website, itself, became a lead generation magnet that, within six months, was attracting 350 new customers every week. We also helped Tuscany develop an email lead list and enhance sales funnels, turning casual website visitors into interested customers, and created a blog for an SEO boost and visitor engagement.
With our ability to create custom social media feeds on websites, we setup a custom Instagram connection with their website that feeds their gallery page automatically, and a YouTube feed that automatically populates to their site when they add new videos each month.