What Human Element is Missing from Your Hiring Process?
Many employers rely heavily on application and resume scanning programs and other computer-based recruiting systems to help them find qualified candidates. Although these tools do help weed out unqualified applicants, they sometimes miss qualified ones because of...
Everything You Know About Social Media ROI is Wrong
Stop for a moment and think about any big-name brand you love. Got one in mind? Maybe it’s a food or beverage company, like Taco Bell or Red Bull. Perhaps you’re thinking of a beauty brand like Dove or a clothing line like Nike. As you begin your brand’s personal...
How to Leverage Social Media in the Buyer’s Journey
Marketing is in a constant state of evolution, and if you blinked, you may have missed the shift from using marketing funnels to focusing on the buyer’s journey. Now more than ever, we’re focusing on the consumer; not on what we can sell them, but rather how we can...
The Business Listing Mountain
The Business Listings Mountain – A visual mountain ranking of the top business listing sites. More like a skier than a climber, start at the top of the mountain and work your way down to get the best ranking results from your business listings. So how do you...Follow Us
