In an economy that has everyone scrambling for ways to get more out of their marketing strategies, content marketing has come along to offer an economical way to add value to their website. The use of content as an advertising tool has skyrocketed in recent years. Today, small businesses find themselves hiring writers as often as they do sales people to develop a consummate marketing content.
What is content marketing?
While your internet marketing and advertising endeavors foster your primary business goals, internet marketing experts also look towards better content marketing that can convey the intrinsic message in a seemingly professional and effective manner. But, the web content should adhere to particular business objectives that help to gain a higher level of excellence. In fact, it is necessary to direct your web content towards your business goal.
Does content marketing work for small businesses?
So content marketing is a popular strategy. But what does it really do for you? How do you quantify its results in terms of increased sales? The idea behind it is that your search engine optimized content will help customers find you, recognize you as a trusted authority and eventually come to you for what they need, no matter how small your business is. The strategy works when done right. How well does it work? Can increased sales really be traced back to your content marketing strategy?
The answer is, well, maybe. It depends on how well you understand this type of marketing and how well you use it. One of the best pieces of advice anyone can give about the content marketing strategy for budding businesses is that you need to make every word count. Make your site content-rich and avoid the filler that drives people away. Think of every piece of fluff as an opportunity wasted. That’s exactly what it is.
What are the results of content marketing to a small business?
Of course, great content doesn’t guarantee you better results. Content marketing is a long-term strategy that depends on other factors for its success. However, your content is what establishes you as a business that knows what it’s talking about. When money is tight and competition is stiff, this becomes a huge asset. Letting potential customers know what you have to offer is the name of the game.
Maximizing the effectiveness of your content marketing strategy helps you to squeeze every possible benefit from this inexpensive online marketing tool. Many businesses have seen their sales rise simply by spending a few minutes optimizing their online content. It’s time well spent considering the possible return on investment. Your content marketing goal should be to create content that can support your objective in a collaborative manner. It should specifically focus on the attributes and special unique features that your business has. It will help you delineate your business from your competitors.
Be informative; persuade your customer. Ensure that you have an up-to-the point, compelling and informative product or service content for your small business marketing. Think short and sweet when it comes to your site’s content. No one wants to read a novel in order to find out what you can do for them. Let them know exactly what you offer and include a clear call to action. Also, review your keywords from time to time to make sure that they are still the most relevant choices. Don’t try to rank for highly competitive words and take advantage of long tail keywords in order to more specifically target your market. Additionally, effectively link your marketing content to the sites of other small businesses to reputable companies who deal in different product lines. Your content strategy will benefit a great deal from links to other sites through social bookmarking, blog posts and article submissions. These backlinks are free advertising for your content and will lead people back to your site.
As always JJ Social Light is here to help you develop the the best content marketing strategy for you business, please Contact Us to find out how.
— Jessica Light (@jjsociallight) November 16, 2015