Social media channels like Facebook, Instagram, Twitter and Pinterest are amazing platforms for promoting your products. In addition, the process of setting up and launching a promotion is relatively simple. Whether you are a retailer, a wholesaler, or an independent distributor selling MLM products like doTERRA, Amway, or Nu Skin, modern marketing practices require a social-media presence. Making your promotions work is all in the little details. Here are some do’s and don’ts to follow when using social media for product promotion.
The Do’s of Social Media Promotion
Create anticipation by promising something of value
You can set up teasers, testimonials, and previews to get people interested. You can also use time-sensitive discounts or bonuses for the promotion to get people to pay attention.
Use social media advertising
Use visuals in your promotions to get more attention
Posts with photos, images and videos are shown to have higher readership and engagement compared to text only posts.
Interact with your audience during the product promotion
Respond to feedback from your followers, answer questions that people are asking and thank the people that are supporting your efforts.
Promote from the perspective of your audience
Think about what features and benefits they want to hear about rather than trying to push your own agenda down their throat.
The Don’ts of Social Media Promotion
Don’t use false scarcity to try to get your followers to buy
If you’re offering exclusive limited discounts and bonuses, make sure that. You may get a few more sales but you’ll lose the trust and credibility you’ve worked so hard for.
Don’t continue reposting the same promotion again and again
People get tried of seeing the same promotions repeatedly. You want to change things up by approaching your promotion from different angles and with different messaging. According to our understanding of SEO best practices, this could potentially be flagged as spammy, and penalized by search engines.
Don’t overuse hashtags in an effort to try to get your post to trend
It’s a better idea to research which hashtags are the most targeted for your promotions and keep it minimal. Too many hashtags will take away from your main message.
Don’t rely on one social media platform
Use all your social media profiles for big product promotions. Make sure you incorporate text messages, apps, email marketing and your blog to get as much reach as possible. And, obviously, all these channels need to be pointing to a professionally-designed landing page, message-matched to your brand and to your campaign.
Social media is a great channel for small businesses. Consumers spend hours upon hours on these sites, making it a great. But it’s not as easy as you think. Building followers, advertising, building relationships and engaging your audience can be more challenging and technical than you think. That’s why it helps to hire a professional social media management firm to guide your promotions and ongoing campaigns, especially if you already have a lot on your hands managing and growing your business.