Advertising in this new, digital age is a new monster with a new name – marketing. Once upon a time, advertisers need only hang fliers and create commercials, but suddenly, a whole new world exists at a marketer’s fingertips. A television ad and a radio blitz are no longer enough to satisfy hungry customers. Now TV ads must be met with social media interaction, and branding must be crisper than it once was.

Companies (or brands) must be incredibly consistent in their marketing efforts to strengthen their identity as a company, and it is easier than ever to connect with people through social media. Social networks are literally at your fingertips. All you have to do is log onto your favorite social networking site, set up a page, and start promoting, but be smart in your efforts. Of course, it takes a particular kind of expert to get the most out of social media and SEO work, so do not hesitate to reach out if you need help.

Classic advertising ideas can still be used, but they need some new updating. Rather than standard posters, large format printing can call attention to your business and products. Banners, vehicle wrap, and more can be made with custom designs and logos to promote your brand and services.

Create compelling content that will help your company excel. What kind of content will help your company succeed? Any engaging content that enables you to connect with others online will ultimately build customer loyalty. People on the Internet, just like people in real life, love to feel that they are a part of something. When creating this content, make sure you know who you are talking to and where you will be posting the content. Knowing your audience is a huge part of creating compelling content.

So, if they read a blog post by the owner of a small business recounting his or her story, they will feel more connected to the company. Therefore they will more readily recognize it in the future. Marketing is all too often about connecting with others and creating a bond with people you have never met – a bond that will hopefully turn to sales.

Beyond the absolute need for connectivity, brands must be recognizable, and one of the best ways to be identifiable is to have a strong brand. Create a logo and surround your identity with that logo. Ideally, your logo – therefore your company’s perception itself – will intensify your company’s vision.

As you embark on your new social media and marketing journey, remember to keep your vision clear. Always remember precisely what your company stands for and don’t waver because if you stick to your mission, you will make friends with like-minded people that will quickly become allies and eventually become your most valuable customers.