Just getting started on Social Media? Here are 5 common mistakes to avoid.
Mistake #1 – Fans don’t want a brand with multiple personalities , Know who you are and stick with it
Mistake #2 – Paying for likes, shares, or other in-organic methods of engagement cheapens your brand. Try to attract those who like you for you.
Mistake #3 – Don’t click the like button on your own content, it just doesn’t send the right message to your fans
Mistake #4 –You brand isn’t the only one out there doing good work, but whatever you do don’t take other peoples content. Create your own original and compelling content and be respected by your fans.
Mistake #5 – Hiding a negative comment doesn’t mean it never happened, everything online stays online. Be open to communicating with your fans even if it means being a little vulnerable at times.