Starting a small business can be an exciting yet stressful time for new entrepreneurs. All the investments and hours of planning will finally bring you to your grand opening, but before you get there, how will you attract customers? Marketing is one of the most confusing and yet essential areas for new business owners, so here are five ways for you to get your brand out there.
Many consumers research companies online before making any sort of financial decision. This means that if your company doesn’t have a website, it needs one, ideally before you begin official operations. This isn’t something the inexperienced should attempt themselves, however, since a bad website can do more than lose potential customers. Cringe-worthy websites can actually hurt your business in the long run. Hire a professional for a site that is aesthetically pleasing and easy to navigate.
Social media is full of people making their living as influencers. These individuals have an audience that not only resonates with their message but trusts their opinions. If you can find an influencer that matches up with your company’s ideals and goals, don’t be afraid to reach out. Don’t just partner with anyone, though. A lackluster post can come off as fake, but if someone genuinely enjoys your product and regularly shares it with their followers, you’re more likely to see an increase in sales.
An email or newsletter list can help you keep in contact with the customers you worked so hard to find. You can use this list to announce sales or new products directly to people who already like your brand. This is another area where professionals are worth the price. A well-written email can close a sale, but an avalanche of spam cluttering up inboxes won’t win you any fans.
A retail display for physical products can be a great way to draw in new customers on the spot. With a professionally designed presentation, you can showcase the key features of your product and send a specific message to your target audience.
For a reasonable fee, you can have your brand’s logo or other information plastered on a van. As the vehicle travels, your info will likely reach customers you wouldn’t have found otherwise.
These five areas are just some of the ways you can spread the word about your brand. The techniques you use should resonate with your unique business to find you the customers you want.
Your website is just like your real life storefront (if you have one). It’s something you need to take great pride in. If you want a professional looking website and you aren’t overly familiar with WordPress, JJ Social Light can help you start moving in a more valuable direction.