Over the past three blogs, we’ve explored the importance of creating buyer personas, how to use buyer personas to drive sales, and how to create a buyer persona. Of course, you’ll need accurate customer data for your buyer personas to represent your actual customers,...
In our last blog, we explained the importance of using buyer personas. Now, we’re going to show you how to put them to work. You can apply the knowledge you gain from creating buyer personas to many areas of your marketing efforts, but these four are the easiest to...
Buyer personas can take your marketing strategy to the next level by helping you identify who your customers are and allowing you to target them in the way that calls out to their specific needs and desires. Over the next four blogs, we will teach you everything you...
Over the past year, the world’s top social media networks – Facebook, Twitter, Instagram, LinkedIn and Snapchat – have continued to grow at breakneck speeds. Not only are they continuing to add record numbers of users within all demographic groups, they are also...
For small business owners, Instagram can be an extremely powerful social networking platform. It can be a way to build brand awareness, interact with customers, or showcase some of your new products and services in a very visual way. Here are five keys to keep in mind...