Article Library
The Real Reasons Your Reputation Matters (Spoiler: They’re Psychological)
Most of us check online reviews and ratings before we make a purchase. Undoubtedly, your potential customers are doing the same thing before they choose to do business with you. On the surface, it’s easy to say we do this in order to make informed decisions, but...
5 Simple Ways to Identify Who Your Customers Really Are
Over the past three blogs, we’ve explored the importance of creating buyer personas, how to use buyer personas to drive sales, and how to create a buyer persona. Of course, you’ll need accurate customer data for your buyer personas to represent your actual customers,...
4 Essential Ways to Boost Your Business Using Buyer Personas
In our last blog, we explained the importance of using buyer personas. Now, we’re going to show you how to put them to work. You can apply the knowledge you gain from creating buyer personas to many areas of your marketing efforts, but these four are the easiest to...
Buyer Personas 101: What they Are and Why You Need Them
Buyer personas can take your marketing strategy to the next level by helping you identify who your customers are and allowing you to target them in the way that calls out to their specific needs and desires. Over the next four blogs, we will teach you everything you...
Where Are Social Media Users Going in 2017? (INFOGRAPHIC)
Over the past year, the world’s top social media networks – Facebook, Twitter, Instagram, LinkedIn and Snapchat – have continued to grow at breakneck speeds. Not only are they continuing to add record numbers of users within all demographic groups, they are also...
5 Keys For Small Business Owners to Be Successful on Instagram
For small business owners, Instagram can be an extremely powerful social networking platform. It can be a way to build brand awareness, interact with customers, or showcase some of your new products and services in a very visual way. Here are five keys to keep in mind...
Taking Social Off The Pedestal: Prioritizing Your Business Strategy
Social media is such an important part of any marketing strategy. It is here you are looking for likes, shares, follows and general user engagement. But, it can be too easy to get caught up in social media’s analytics without actually applying them to your business...
New LinkedIn Updates
LinkedIn recently redesigned their Company Page as part of a precursor to a full redesign of the LinkedIn site. In an effort to appeal to millennials and to lure users to spend more time on the social platform, LinkedIn is making its site simpler and similar to its...
How to Incorporate Video Into Your Small Business Plan
As a small business, you’ve got a limited budget. You want to employ all of the tactics that the big-name brands use for marketing their business, but you just can’t afford it. One of those very popular and successful strategies is using live video. How can you use it...
5 Snapchat Content Ideas That Will Get Your Brand Noticed
As a saavy marketer, you need to be up on the latest trends in marketing and media. Snapchat is exploding and is a platform that marketers can’t ignore in their strategies. Once an obscure and little-known network, Snapchat has over 150 million daily active users. Of...
