If you don’t already know that Facebook is one of the most powerful marketing tools out there, you may have been living under a rock for the last decade. The most popular social media network, and what could be argued as the founder of social media networking,...

Being a small business owner in the vast corporate marketplace is like rowing your canoe in an ocean full of cruise ships. Not only do you have to find creative ways to get noticed, you want to do it without getting run over by the big guys. The good thing to remember...

It’s time to stop wasting your business’ time on social media and start investing in what truly matters. Social media is an amazing tool for engaging customers, but here’s how to do it right. When social media became the next big thing, most marketers took advantage...

When small businesses decide they are ready to expand, the internet is vital to that growth. If a business is entering into this arena for the first time, there are some challenges your company may face. Many small businesses fail to effectively establish an online...

Today, there is no question whether social media is a worthwhile investment. A few years ago, small business owners were not so sure if the needed social media. Now, it is a matter of efficiency and effectiveness, and the best way to move your business forward. There...

For the “big boys” of your industry, having a strong digital presence and marketing via the Internet is a virtual no-brainer. After all, these major corporations and institutions must cater to a larger audience and fuel growth via a variety of channels to remain...