In today’s world, it’s easy to get what you want. Or, to be a bit more specific, it’s easy to find a product or service that offers what it is you’re looking for. In fact, you’re likely to find a multitude of websites offering the same thing – that’s the beauty of online shopping. For retailers, however, the extensive choices that consumers have when it comes to making a purchase are decidedly less positive. How do consumers make a decision when they have so many options? Well, you might be surprised: a brand’s website can be a deciding fact in whether or not a potential customer goes through with the purchase.
What do consumers look for in a website?
Consumers want a website that is well-written – one that seems professional. No one wants to be scammed, and unfortunately there are a lot of less-than-trustworthy websites online that will take a consumer’s money and be on their way. This naturally leads consumers to be concerned about the businesses with which they’re doing business. When you’re sending your name, your credit card number, and probably your email and address through a business on a single purchase, it’s smart to be a little cautious.
If you’re a business owner, how do you make this fact work for you? Well, you pay attention to how you can make your website and, by extension, your brand, seem more trustworthy in order to win potential customers’ interest and trust.
Have a Great Design
This is probably one of the most important things you can do. As you’ve probably heard since you were a child, it’s not a good idea to “judge a book by its cover” – and yet that’s exactly what people do. You could be the most trustworthy website in the world, but if you have a cheap website design, people are going to hesitate before giving you their business. Invest in a professional website.
Have Contact Info Available
Another important factor when it comes to whether a consumer decides to give you their business or go with a competitor is the amount of information you have about your business online. A brand that has plenty of contact information clearly and easily available throughout the site seems inherently more trustworthy than the one that hides their information on back pages or neglects to list it at all. Customers want to know you’re a real person who will provide support should their purchase not go as expected.
Have Good Grammar and Great Writing
When you’re writing content for your website, keep it simple! Don’t use a lot of jargon – opt for clear writing that is straightforward and to the point. You should also take the time to hire an editor to check your writing for grammar or spelling mistakes as they seem unprofessional and could lead to a potential customer going elsewhere.
There are a number of factors that impact your website’s credibility, but the above are some of the most important. Follow our tips and you’ll have customers willing to trust you in no time.