Building up your customer base is an important first step towards establishing your business, but once you have customers, you have to help them hang around. Learning how to not only attract customers but also how to keep the customers you have can help you to grow...
Business
How to Keep Your Small Business Relevant in a Changing Industry
It is hard to find an industry that isn’t going through change right now, and all industries experience change from time to time. Learning to adapt to change and stay on top of problems can make your business more relevant and help you to navigate the business world...
What You Should Do Immediately After a Customer Interaction
When a customer interaction comes to a close, your first impulse may be to simply move on. Instead, make it your goal to follow up on every interaction. By taking the time to thank your customers, follow up on any issues, and implement feedback, you can turn any...
How to Build Better Relationships With Your Clients
Businesses rely on a steady stream of customers and clients who are willing to do business with them to survive. Every customer is important, but too often the focus tends to be on getting new people in the doors and helping them through the conversion process to land...
How to Get Your Customers to Keep Coming Back to Your Business
So you’ve managed to get consumers coming through your doors and turning them into customers. That’s great! Now if only you could figure out how to get them to keep coming back. Repeat business tends to offer businesses a greater ROI on their marketing investments. So...
How to Drive More Foot Traffic to Your Brick-and-Mortar Business
Building a business can be difficult, and it can be even more difficult to figure out how to drive more foot traffic to your business. There are a few things that you can do to work on getting more traffic. Mastering digital channels, understanding local business...