Aug 17, 2018

Reaching a Broader Market: What To Do, and What Not To Do

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Image source: Maxx South

In business, your marketing strategy will determine whether or not you are successful. If you don’t have a great marketing approach, you will not represent your brand in the right light or to the right audience. Still, you have the challenge of reaching a broader market without losing your identity. So here are tips to help you understand what to do and what not to do:

Research Your Market

If you are looking to expand into a new market or a more broad aspect of your current market, your first goal should be more research. The more you know about your prospect, the better you can communicate with them in their own language that aligns with their worldviews. If you don’t, you won’t even be a blip on their radar because you’re not meeting them where they are in their lives.

Test, Refine, Repeat

Always be testing. When you try a new campaign, don’t just run it and hope it does well. You should compare your headlines, your sales pages, and your graphics every step of the way. You never know when one small tweak can make all the difference in your sales.

Get a Great Team on Board

Your employees and marketers will help you get to the next level. However, this assumes that they are truly great at their craft. Consider hiring interns right out of school for some roles, but otherwise look to experts for a better team structure as they are worth their weight in gold.

Don’t Try the Same Old Thing

If you are in the health niche but only focus on weight loss right now, you don’t need to use the same old tricks and tactics to market to the broader market. For instance, bodybuilders might care less about being lean and more about having additional muscle at first.

Don’t Forget to Set Goals

You can end up wasting a lot of money if your goals are not clear. Don’t jump into a new project without defining what exactly would be success and what would qualify as failure. This lets you react and adapt along the way without pouring money down the drain.

If you want to get more sales and opportunities in your business, it is not enough to hope for it. You need to design a marketing plan that gets you there in the shortest time possible. So use the tips above, then always be comparing your results to your goals to ensure you are on the right track.

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Small Business BC | How to Research Your Market

Medium | 32 Fast and Cheap Marketing Tests You Should Consider Running

Forbes | How To Hire Your ‘Forever’ Team

Practical Ecommerce | Itching to Expand Your Product Niche? | How to Set Business Goals


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