As a business owner, one of your main goals should be to find and keep customers. The best way to do this is through creating a marketing strategy focused on content. If you are not sure where to start, there are a couple helpful strategies you should use.
Regardless of what kind of business you have, you can benefit from creating and maintaining a blog on your website. This is because blog posts can help to boost your search engine optimization, or SEO. As a result, your business has a higher chance of finding new customers from search engine results. Your blog posts can be about topics that relate to your business, and they can answer some sort of question your target audience would ask. For example, if your business is a home renovation company, you can have blog posts about the best materials to build with or what to look for in a contractor. Once a customer is on your website, they will be more interested in your business, and they will be more likely to use your services or products.
People nowadays spend most of their time on their phone, whether it is for work or for their personal lives. To capitalize from this, you need to turn your marketing strategy to meet your customers where they are at, meaning that you need to bring the content to their phones. One effective way to do this is through SMS. SMS has a 98% open rate, making this a no-brainer for any content marketer. If you send your content directly to the customer in a text instead of a notification in an app or as an email, your customers are more likely to interact with it.
Broaden Your Platforms
The more avenues you have to share your content online, the more people will have access to your content marketing. This means that you need to diversify where you market your content by utilizing different platforms for different content approaches. You can use platforms like YouTube and Tik Tok for video content and platforms like Instagram and Facebook for pictures and photographs that market your business. To continue the example from earlier, your home renovation business could use content marketing on social media by posting photographs or videos of recent projects.
By planning your content marketing strategies, you can tailor them for your customers and to grow your business. Once your strategy is in place, you will attract your target market through your content.
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