Social media is such an important part of any marketing strategy. It is here you are looking for likes, shares, follows and general user engagement. But, it can be too easy to get caught up in social media’s analytics without actually applying them to your business...
LinkedIn recently redesigned their Company Page as part of a precursor to a full redesign of the LinkedIn site. In an effort to appeal to millennials and to lure users to spend more time on the social platform, LinkedIn is making its site simpler and similar to its...
As a small business, you’ve got a limited budget. You want to employ all of the tactics that the big-name brands use for marketing their business, but you just can’t afford it. One of those very popular and successful strategies is using live video. How can you use it...
As a saavy marketer, you need to be up on the latest trends in marketing and media. Snapchat is exploding and is a platform that marketers can’t ignore in their strategies. Once an obscure and little-known network, Snapchat has over 150 million daily active users. Of...
If you don’t already know that Facebook is one of the most powerful marketing tools out there, you may have been living under a rock for the last decade. The most popular social media network, and what could be argued as the founder of social media networking,...