Article Library
The Benefits of Great Copywriting
Copywriting is a staple of any online business. Just take a look at a website, and what do you see? Copy. However, there is a difference (and benefits) between what makes your copy good vs. great! While good copy offers quality content, excellent copy goes that extra...
Website Forms: Which to Choose and How to Use
Website forms can be used for various purposes. They provide a way to collect a consumer's personal information, keep track of the number of visitors to your site and allow consumers a way to contact you. Each website will vary in the number and type of forms they...
The Advantages of Conversational Emails
With the influx of email marketing nowadays, you want to find a way to stand out from your competition. Engagement with your audience through conversational emails is a highly effective way to create a solid connection versus trying to impress them through a mass...
Difficult Customers: How To Turn Their Frown Upside Down
As the old saying goes, "There's always one in the crowd." And no matter your business, at some point and time, that "one" is going to find you. That being the customer who is heavily sighing, shouting, angry, upset, or just plain difficult to handle. Though it may be...
Is SEO the Right Choice For Your Business?
Search Engine Optimization (SEO) is the process of making changes to increase your website visibility. Most never look past the first page of search results, so if you want to be seen and/or discovered, that's the place to be! However, a poorly constructed SEO...
The Benefits of a Fully Accessible Website
When was the last time you checked the accessibility of your website? Or have you ever? Website accessibility is crucial in this day and age to enable everyone, including those with difficulties or disabilities, to interact with your site. Yet website accessibility...
Why a Website Contact Page is More Important Than You Think
When creating a website, the contact page is often found at the bottom of the totem pole regarding importance. Though it may not look like much or have the pizazz of a homepage, it should be given as much attention. Why? A contact page is a vital source of information...
How to Create a Successful Website Landing Page
In digital marketing, a landing page (also known as a "lead capture," "static," or "destination" page) is a single web page created specifically for a marketing or advertising campaign. After clicking on an outside link from an email, social media post, Google, etc.,...
TimeSaver Tips: How to Repurpose Social Media Content
Content creation can be quite time consuming in brainstorming topics and the actual writing and graphic design. When you struggle to develop a new idea or find yourself in a continuous time crunch, repurposing content can be an incredible timesaver (and lifesaver)! It...
Why You Need a Website Disaster Recovery Plan in Place
Unfortunately, one of these is bound to happen at some time or another: Your website crashes for no apparent reason A power outage An application failure occurs A natural disaster A cyber breach or attack You then walk through the list of checks and balances, yet...