It's been a debate for years over which is more effective: longer or shorter emails? One perspective is that longer emails have more thought and time put into them; therefore, shorter emails may be considered inconsiderate or even rude. However, you need to consider...
When you are first starting in business you have to get the hang of marketing to future customers, but once you start establishing a base, you can move on to marketing to the customers you already have. Making the effort to bring your existing customers closer will...
There are a lot of factors contributing to any business’s success. One of the main things is the degree of efficiency that a business is able to achieve. Greater efficiency translates to a more effective use of resources, including company finances and invaluable...
In case a ton of brick and mortar locations being forced to either close or significantly alter the way they’ve done business last year wasn’t enough of a heads up, business is moving online. Sure, there’s still plenty of business that is done in person. That will...
As a business owner, one of your main goals should be to find and keep customers. The best way to do this is through creating a marketing strategy focused on content. If you are not sure where to start, there are a couple helpful strategies you should use. Blogging...
There’s a lot to measure when you have a marketing campaign in the works. Numbers will come in at you with little context, requiring a lot of know-how on your part to decipher what works and what doesn’t. If you’re still looking into what kind of marketing strategy...
As social trends and expectations change, so should your marketing strategies. Doing so requires a reevaluation and total reconstruction of your resources, content, and the mediums through which you deliver it. Here are a few things you need to focus on in order to...
A business that can’t close sales isn’t likely to stay operational for very long. While there are plenty of factors that could be contributing to this issue, one of the reasons may very well be the quality of the leads you’re collecting. There are a lot of lead...
The last year was definitely one for the books. 2020 brought the world to a literal standstill as businesses, consumers and all other entities related to the business world reeled from the gigantic monkey wrench thrown by COVID-19 in our professional and personal...
When you have a marketing budget, it is important that you figure out the best way to spend it. No matter what kind of business you are in, there are a few marketing essentials that will put your business on the map and ensure that you have what you need to make your...
