Your online reputation can make or break your business, depending on which way it sways. As part of a series on online reputations, our previous blog discussed the real psychological reasons people respond to them and why it’s so important to be aware of what people...

No matter how wonderful your product or service is, you’re bound to have an off day, make an error, or just wind up serving someone else who is having a bad day. Inevitably, this will be one of the people who reviews your business online, and yes, it’s going to sting…...

Most of us check online reviews and ratings before we make a purchase. Undoubtedly, your potential customers are doing the same thing before they choose to do business with you. On the surface, it’s easy to say we do this in order to make informed decisions, but...

Over the past three blogs, we’ve explored the importance of creating buyer personas, how to use buyer personas to drive sales, and how to create a buyer persona. Of course, you’ll need accurate customer data for your buyer personas to represent your actual customers,...

In our last blog, we explained the importance of using buyer personas. Now, we’re going to show you how to put them to work. You can apply the knowledge you gain from creating buyer personas to many areas of your marketing efforts, but these four are the easiest to...

Buyer personas can take your marketing strategy to the next level by helping you identify who your customers are and allowing you to target them in the way that calls out to their specific needs and desires. Over the next four blogs, we will teach you everything you...

So you have an idea for a potential business venture, and you’re interested in getting started? Awesome! One of the first things anyone will tell you in this situation, of course, is to make sure that you’re selling something people will actually buy. You don’t want...