A good marketing plan can make the difference between success and failure as a business. Those in your client base should know they are appreciated, and customer appreciation can be accomplished by a variety of different procedures. Your marketing plan should be...
Google My Business (GMB) is a powerful and free tool which enables you to put your best foot forward and present potential customers with the image you want them to have of your company. It’s the most popular search engine and billions of business-related searches are...
Onboarding programs are used to help new hires adjust to the company and work they’ll be doing, as well as increase the overall success of your company. New hires turn into loyal employees, who are fully qualified for their positions. When you carry out good...
The industry of advertising and marketing is continuing to grow and evolve, providing professionals with new methods of reaching potential followers and customers each year. Putting some of the most unique marketing techniques to use with your next campaign strategy...
1. 92% of consumers now read online reviews vs. 88% in 2014 tweet 2. 40% of consumers form an opinion by reading just one to three reviews vs. 29% in 2014 tweet 3. Star rating is the number one factor used by consumers to judge a business 4. 44% say a review...
The Business Listings Mountain - A visual mountain ranking of the top business listing sites. More like a skier than a climber, start at the top of the mountain and work your way down to get the best ranking results from your business listings. Still wondering why...
If you’ve been trying to do your own search engine optimization (SEO), you know it’s important to have your business listed in directories. Even if you aren’t actively trying to optimize, you’ve (hopefully) scoured the net looking for mentions of you, and if you’re in...
In this Information Age, people rely on word of mouth or what they read on the internet when making decisions. It is a rare thing these days for people to just walk into a restaurant without knowing the background of it and what others thought of it. Similarly, most...
In an economy that has everyone scrambling for ways to get more out of their marketing strategies, content marketing has come along to offer an economical way to add value to their website. The use of content as an advertising tool has skyrocketed in recent years....
It is every web admin's dream to rank their content high in the search engine results pages, otherwise known as SERPS, but to do so, one must consider that they are playing Google’s ball game and, therefore must play by their rules. While Google wants unique,...
