Social media is one of the most exciting marketing inventions to come out of this century (so far). Imagine, if you will, marketing where the customers essentially do the work for you and you’ll see why social media is so powerful. Businesses, both small and large,...
Over the past year, the world’s top social media networks – Facebook, Twitter, Instagram, LinkedIn and Snapchat – have continued to grow at breakneck speeds. Not only are they continuing to add record numbers of users within all demographic groups, they are also...
Social media is such an important part of any marketing strategy. It is here you are looking for likes, shares, follows and general user engagement. But, it can be too easy to get caught up in social media’s analytics without actually applying them to your business...
LinkedIn recently redesigned their Company Page as part of a precursor to a full redesign of the LinkedIn site. In an effort to appeal to millennials and to lure users to spend more time on the social platform, LinkedIn is making its site simpler and similar to its...
As a small business, you’ve got a limited budget. You want to employ all of the tactics that the big-name brands use for marketing their business, but you just can’t afford it. One of those very popular and successful strategies is using live video. How can you use it...
As a saavy marketer, you need to be up on the latest trends in marketing and media. Snapchat is exploding and is a platform that marketers can’t ignore in their strategies. Once an obscure and little-known network, Snapchat has over 150 million daily active users. Of...
If you don’t already know that Facebook is one of the most powerful marketing tools out there, you may have been living under a rock for the last decade. The most popular social media network, and what could be argued as the founder of social media networking,...
Being a small business owner in the vast corporate marketplace is like rowing your canoe in an ocean full of cruise ships. Not only do you have to find creative ways to get noticed, you want to do it without getting run over by the big guys. The good thing to remember...
It’s time to stop wasting your business’ time on social media and start investing in what truly matters. Social media is an amazing tool for engaging customers, but here’s how to do it right. When social media became the next big thing, most marketers took advantage...
When small businesses decide they are ready to expand, the internet is vital to that growth. If a business is entering into this arena for the first time, there are some challenges your company may face. Many small businesses fail to effectively establish an online...
