Social media is one of the most exciting marketing inventions to come out of this century (so far). Imagine, if you will, marketing where the customers essentially do the work for you and you’ll see why social media is so powerful. Businesses, both small and large,...
Your online reputation can make or break your business, depending on which way it sways. As part of a series on online reputations, our previous blog discussed the real psychological reasons people respond to them and why it’s so important to be aware of what people...
If you’ve been trying to do your own search engine optimization (SEO), you know it’s important to have your business listed in directories. Even if you aren’t actively trying to optimize, you’ve (hopefully) scoured the net looking for mentions of you, and if you’re in...
No matter how wonderful your product or service is, you’re bound to have an off day, make an error, or just wind up serving someone else who is having a bad day. Inevitably, this will be one of the people who reviews your business online, and yes, it’s going to sting…...
Most of us check online reviews and ratings before we make a purchase. Undoubtedly, your potential customers are doing the same thing before they choose to do business with you. On the surface, it’s easy to say we do this in order to make informed decisions, but...