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Understanding the Real ROI of a Strong Social Presence
It seems like everywhere you look on the Internet, people are touting the massive return on investment (ROI) generated by a strong standing on Facebook, Twitter, and all of the other major platforms. While this digital conversation is definitely loud, is investing in...
7 Reasons Professionals Should Use Social Media
In the last few years, professionals from every field have realized the importance of social media. Media experts and social scientists have always wondered about various benefits that social networking brings to business communication and relationships. While some...
6 Reasons Why An Explainer Video Is Important For Your Business
As a business owner, you always strive at looking for ways that will set you apart from your competitors and increase your sales. One efficient way to help you achieve that goal is the use of an explainer video, which helps people understand the nature of your...
5 Common Social Media Mistakes
Just getting started on Social Media? Here are 5 common mistakes to avoid. Mistake #1 - Fans don't want a brand with multiple personalities , Know who you are and stick with it Mistake #2 - Paying for likes, shares, or other in-organic methods of engagement cheapens...
A Social Media Approach Every Small Business Should Be Using
There are a number of small businesses that are currently wondering how to use social media in order to connect with their online presence. There are a number of proven benefits for small businesses once they have established an online presence that is solid....
How A Social Media Manager Can Help With Your Business Facebook’s Algorithm
Believe it or not, there are people who get paid to browse Facebook all day long! Aside from scrolling through News Feeds, rating pages and providing feedback, they also think of ways on how users can comment, like and share content even more. All these tasks combine...
Content Marketing: The Versatile Online Marketing Strategy for your Small Business
In an economy that has everyone scrambling for ways to get more out of their marketing strategies, content marketing has come along to offer an economical way to add value to their website. The use of content as an advertising tool has skyrocketed in recent years....
A Beginner’s Social Media Guide for Small Businesses
For small businesses and startups, gaining some traction on social media may appear fraught with difficulties from the onset. This is mainly because there is usually a lot of marketing ground to be covered and goals to be achieved with very limited resources. Trying...
How to Promote Your Business on Social Media – Without Annoying People
Social media presents a great platform to promote your business without having to spend a fortune. Even more important, you have to make sure that you do not annoy people with your brand. This way, the change that you achieve can be built on in the long term and you...
How Social Media Helps Your SEO
It is every web admin's dream to rank their content high in the search engine results pages, otherwise known as SERPS, but to do so, one must consider that they are playing Google’s ball game and, therefore must play by their rules. While Google wants unique,...
