Today, there is no question whether social media is a worthwhile investment. A few years ago, small business owners were not so sure if the needed social media. Now, it is a matter of efficiency and effectiveness, and the best way to move your business forward. There...
For the “big boys” of your industry, having a strong digital presence and marketing via the Internet is a virtual no-brainer. After all, these major corporations and institutions must cater to a larger audience and fuel growth via a variety of channels to remain...
It seems like everywhere you look on the Internet, people are touting the massive return on investment (ROI) generated by a strong standing on Facebook, Twitter, and all of the other major platforms. While this digital conversation is definitely loud, is investing in...
In the last few years, professionals from every field have realized the importance of social media. Media experts and social scientists have always wondered about various benefits that social networking brings to business communication and relationships. While some...
Just getting started on Social Media? Here are 5 common mistakes to avoid. Mistake #1 - Fans don't want a brand with multiple personalities , Know who you are and stick with it Mistake #2 - Paying for likes, shares, or other in-organic methods of engagement cheapens...
There are a number of small businesses that are currently wondering how to use social media in order to connect with their online presence. There are a number of proven benefits for small businesses once they have established an online presence that is solid....
Believe it or not, there are people who get paid to browse Facebook all day long! Aside from scrolling through News Feeds, rating pages and providing feedback, they also think of ways on how users can comment, like and share content even more. All these tasks combine...
In an economy that has everyone scrambling for ways to get more out of their marketing strategies, content marketing has come along to offer an economical way to add value to their website. The use of content as an advertising tool has skyrocketed in recent years....
For small businesses and startups, gaining some traction on social media may appear fraught with difficulties from the onset. This is mainly because there is usually a lot of marketing ground to be covered and goals to be achieved with very limited resources. Trying...
Social media presents a great platform to promote your business without having to spend a fortune. Even more important, you have to make sure that you do not annoy people with your brand. This way, the change that you achieve can be built on in the long term and you...
